More than a rifle, I like to think of the Ruger 10/22 Target Lite rifle as a poorly employer paid, yet exceptional vacation. My job at Real Guns pays squat, but the Target Lite is so much fun to shoot. If asked for comment, I am sure Real Guns would say, “We pay you what you are worth” and Ruger would say, “Of course the Target Lite is fun to shoot. Why do you think we make it?”. All fair points.